AMIKA Forget Frizz Anti-Frizz Shampoo

The first step in your frizz-fighting routine: this smooth-sealing shampoo locks in moisture and locks out frizz for 72 hours, visibly reducing frizz by up to 74% while giving strands lightweight hydration.

Formulated with Extended Humidity Shield Technology — smoothing molecules plus extended-release capsules for long-lasting smoothing that blocks out humidity — alongside aloe leaf juice and signature sea buckthorn to seal in moisture, plus water lily extract to tame frizz and improve manageability. Ideal for medium-to-thick, coarse, wavy, and coily hair types (2a–4c) prone to frizz.

To use, massage into wet hair, lather, and rinse; follow with the forget frizz conditioner.